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Course Detail

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Digital Marketing

Course Information

  • Course PriceEGP 950
  • Place Alexandria,Egypt
  • Total Students 16
  • Course Duration 1 Weeks
  • Course Start July 1 2018

Description

Many business professionals, marketers and PR leaders don’t understand digital marketing – yet it is the highest growth area in business and one of the leading ways that businesses and organizations are transforming. Staying up to date on the latest marketing skills is vital to your career success. This Digital Marketing Workshop will cover everything you need to successfully create and execute a digital marketing strategy for your organization.

  • Traditional VS Digital Marketing
  • 1st, 2nd and 3rd Marketing Generations
  •  Marketing MIX
  • AIDA Theory
  • Buyer Persona
  • Golden Circle (Simon Sinek)
  • Content Creation key concepts
  • Goals vs Objectives
  • Strategies vs Tactics
  • Unique Selling Proposition (USP)
  • Content marketing
  • Social Media marketing
  • e-mail marketing
  • Mobile marketing
  • Affiliate marketing (CPA)
  • Search Engine marketing (SEM)
  • Search Engine optimization (SEO)
  • Display Advertising
  • Analytics
Start Date End Date Time Day
1 July 2018 5 July 2018 6:00 PM - 0900 PM Sun-Thr